With The Pretutian we found much more than a social face: we found a voice that tells the story of Abruzzo with irony, affection and authenticity.

Together we have built a vibrant, ever-evolving collaboration, built on content, initiatives, and genuine relationships.

🎬 Comedy videos with Stellina

In collaboration with Little Star, we have created a series of comedy videos original, where each character is linked to a Marcafè product.

📖 A book, an unforgettable character

We have been Official sponsors of the book “Sabbetta – Commara d'Abruzzo”, written by Il Pretuziano:
a journey between pork butchers, liva 'ndossa and pizzadogge, which retraces his most famous dubbings and reveals the background of the legendary Sabbetta.

With the illustrations by Mattia Pompei and the dialect notes of Cristiano Catalini, the book is a funny and affectionate tribute to a character who, let's face it, we will miss dearly:
Our Sabbetta, sister of Abruzzo.

🎁 Contest and engagement

Over the holidays, we launched special contests with a prize at stake Marcafè pods, capsules and machines, involving the community with energy, authenticity and a pinch of irony.