With Il Pretuziano we found much more than just a social media presence: we found a voice that tells the story of Abruzzo with humor, affection, and authenticity.

Together we have built a living, evolving collaboration of content, initiatives and true relationships.

🎬 Comedy videos featuring Stellina

In collaboration with Stellina, we’ve created a series of original comedy videos, in which each character is associated with a Marcafè product.

📖 One book, one unforgettable character

We were the official sponsors of the book “Sabbetta – Commara d’Abruzzo, ” written by Il Pretuziano:
—a journey through porchettari, liva ‘ndossa, and pizzadogge, which looks back on her most famous voice-over roles and reveals the behind-the-scenes story of the legendary Sabbetta.

With illustrations by Mattia Pompei and dialect notes by Cristiano Catalini, the book is a fun and affectionate tribute to a character who let's face it will be sorely missed:
Sabbettanostra, commara d'Abruzzo.

🎁 Contest and engagement

During the holidays, we launched special contests with Pods, capsules and Marcafè machines up for grabs, engaging the community with energy, authenticity and a dash of irony.