Our story, through communication.
Campaigns, images, and styles that have accompanied Marcafè's evolution over time.
Every era has had its own language.
Our company has grown and changed over time. Along with it, our brand, our communications, and the way we tell the story of coffee have evolved.
Over the years, the media, the imagery, and the styles have changed. What has remained is the desire to build a recognizable identity, one capable of evolving without losing sight of its origins.
Over thirty years of communication.
The first advertising campaign.
In 1991, Marcafè incorporated its brand identity into an advertising campaign for the first time. It marked the beginning of a journey that would continue to evolve over the years.
Coffee moves.
The move to the new headquarters provides an opportunity to tell a new chapter in the company's story through simple and straightforward communication.
Roasting becomes communication.
The roasting method is conveyed through a more creative visual language, capable of transforming a technical aspect of the product into a brand image.
An image that illustrates the dispensing process.
The coffee pod brewing process is transformed into a photographic image that presents the product in a new and distinctive way.
Intensity leaves a lasting impression.
A campaign built around the intensity of the aroma: the coffee bean becomes a visual element and part of the face, blending the product with the imagery.
Coffee is part of everyday life.
Six photographs tell the story of Marcafè through places, moments, and atmospheres. The product steps out of the spotlight to become a natural part of the experience.
A new language on social media.
Communication evolves alongside new channels. Photography, product design, and brand identity are beginning to shape a more contemporary language, even in the digital world.
Time has a taste. Ours tastes of 1942.
We looked back, not out of nostalgia, but out of gratitude. In the place where our story began, we rediscovered an essential part of our identity.
You can't build the future without recognizing where you started.
1942. It's now part of our logo.
Coffee becomes a memory.
A campaign that takes Marcafè beyond the traditional realms of advertising and connects it to moments, people, and emotions.
The story continues.
The media, images, and languages change. We continue to seek new ways to tell the story of what remains at the heart of everything we do: coffee.
