A symbol that comes from the heart: the story of our brand
A brand born within a family, nurtured over time, and cherished by generations.
Some brands are created around a conference table at an advertising agency, shaped by brainstorming sessions, passing fashions, and fleeting trends.
And then there are brands that don't need to be invented, because they grow within a family, like a story passed down through the generations.
Brands that breathe the same air as home, that smell like freshly roasted coffee early in the morning, that preserve the intimacy of memories.
Ours belongs to the latter category.
The vision of Silvestro
Once upon a time, there was a distinguished man, with a calm gait and his gaze fixed on the distance. His name was Silvestro Marcozzi.
It was 1942, a difficult time when coffee was a rare commodity, almost a luxury. But for him, it wasn't just a drink: it was a dream.
Silvestro wanted the best coffee in the world and dreamed of bringing it into people's everyday lives. He wasn’t just looking for beans: he was looking for an identity, a symbol, a heart that would bring people together.
Giuliana and the Sketch
Twenty years later, in that same family, another hand took up the invisible baton from Silvestro.
It was the hand of Giuliana Marcozzi, Silvestro's sensitive and creative granddaughter. She had art in her blood and the ability to transform ideas into forms.
One evening, he took a sheet of paper, picked up a pencil, and sketched a design. Simple, delicate lines, drawn almost as a game. He could never have imagined that this gesture, born of instinct, would become the signature of a brand destined to stand the test of time.
From Sheet to Package
Five years later, that sketch became a reality. It first appeared on Marcafè packaging, accompanying every package that left the roastery. It wasn’t just a logo: it was a family seal.
Every customer who saw it didn’t just buy coffee: they took home a piece of that story, a little bit of “ Silvestro,” a little bit of Giuliana, a little bit of that passion that filled the air within the walls of the roastery.
The Essence in the Sign
The years went by, the world changed, and design became essential. It was time to give the brand a fresh look, without betraying its essence.
So, in 1995, the logo was redesigned: more understated, more direct, stripped down to its essence. It was like extracting from a grain its purest part: nothing superfluous, just what really matters.
“Marcafè 1942”: The company’s founding becomes part of the brand
Eighty years after that first dream, Marcafè decided to make its connection to history visible to everyone, without the need for stories. The official logo is now featured with the inscription “1942.”
A brand, a family, a promise
When you look at our logo, you won't see just a simple design.
You'll see Silvestro 's determined stride in 1942.
You'll see Giuliana's hand as she used a pencil to sketch a dream.
You'll see the work of those who, over the years, have distilled what truly matters down to its essence.
