A sign born from the heart:
the story of our brand

There are brands that are born cold, at an agency’s table, the result of brainstorming, passing fashions, and fleeting trends.

And then there are brands that don’t need to be invented, because they grow within a family, like a story passed down through generations.

Brands that breathe the same air of home, that smell of roasted coffee early in the morning, that keep the intimacy of memories.

Ours belongs to this second category.

1942 – Silvestro’s Vision

Once upon a time, there was a distinguished man, with a calm step and his gaze set far away. His name was Silvestro Marcozzi.

It was 1942, hard times, when coffee was a rare good, almost a luxury. But for him it was not just a drink: it was a dream.

Silvestro wanted the best coffee in the world and wanted to bring it into people’s daily lives. He was not only looking for beans: he was looking for an identity, a sign, a heart that could unite. Silvestro wanted the best coffee in the world and wanted to bring it into people’s daily lives. He was not only looking for beans: he was looking for an identity, a sign, a heart that could unite.

1960 – Giuliana and the Sketch

Twenty years later, in that same family, another hand took up Silvestro’s invisible baton.

It was the hand of Giuliana Marcozzia sensitive and creative niece. She had art in her veins and the ability to turn ideas into shapes.

One evening she took a sheet of paper, held a pencil, and sketched a draft. Simple, delicate lines, born almost as a game. She could not imagine that this instinctive gesture would become the signature of a brand destined to travel through time.

1965 – From Paper to Packaging

Five years later, that sketch became reality.
It appeared for the first time on Marcafè packages, accompanying every pack leaving the roastery.
It was not just a logo: it was a family seal.

Every customer who saw it was not just buying coffee: they were bringing home a piece of that story, a bit of Silvestro, a bit of Giuliana, a bit of the passion that filled the walls of the roastery.

1995 – The Essence in the Sign

The years went by, the world changed, and design became essential.
It was time to give the brand a new look, without betraying its soul.

Thus, in 1995, the logo was restyled: more sober, more direct, reduced to its essence.
It was like knowing how to extract the purest part of a bean: nothing superfluous, only what really matters.

2023 – “Marcafè 1942”: the origin becomes part of the logo

Eighty years after that first dream, Marcafè chose to make its bond with history visible to everyone, without the need for words.
The official logo is enriched with an inscription: since 1942.